Published on June 08th, 2005

Chip Design Announces Executive Editor for New Web-based Publication, iDesign

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San Francisco, CA�.June 7, 2005 — Extension Media's Chip Design, the only publication 100% focused on the advanced IC design market, has strengthened its editorial team with the addition of Clive "Max" Maxfield as Executive Editor. Max will be the primary editor for Chip Design�s latest online publication, titled iDesign.

A well-known writer and speaker in the EDA and chip industries, Max is the president of TechBites Interactive (www.techbites.com), a marketing consultancy firm specializing in high-technology. Max has authored a number of books, including the classic "Bebop to the Boolean Boogie (An Unconventional Guide to Electronics)." His more recent accomplishments include, �EDA: Where Electronics Begin� and �The Design Warrior's Guide to FPGAs (Devices, Tools, and Flows).� Max was once referred to as "an industry notable" and a "semiconductor design expert" by someone famous who wasn't prompted, coerced, or remunerated in any way.

As Executive Editor, Max will guide the development of Chip Design�s latest service in its growing portfolio of online offerings. �iDesign represents an important complement to Chip Design,� notes John Blyler, the magazine�s Editor-in-Chief. �We will take full advantage of the online environment by offering technical articles of greater length and detail than can be typically published in Chip Design magazine. Equally important will be our inclusion of edgy, blog-like editorials the have become the hallmark of successful online publications.� Max will also be contributing to Chip Design�s various e-Newsletters and other areas of the portfolio.

iDesign will feature exclusive online material, no rehash of content already covered in other print magazines or e-Newsletters. Each issue will contain a varied combination of technical articles, industry viewpoint pieces, analyst abstracts, product review, and of course, Max�s new column, �Chips and Dips.� Highlights for upcoming issues of iDesign online will be displayed in each print issue of Chip Design, as well as featured on www.chipdesignmag.com and e-Newsletters.

This timely online publication will be made available throughout each month for a nominal subscription fee. To showcase the exclusive technical content and edgy editorials, the first 3 months will be free to all Chip Design subscribers. Professionals who sign up early will receive a discount on the yearly cost. The charter issue of iDesign will launch in early June. To subscribe, complete this short registration form: www.chipdesignmag.com/subscribe

Max will be working out of his office in Madison Alabama. He can be reached at max@extensionmedia.com, or by phone at 256.319.0257.

About Chip Design

Chip Design, published bi-monthly, provides in-depth coverage of EDA topics and peer-to-peer based content that demonstrate solutions to EDA-related issues. Each issue reaches over 25,000 design engineers and engineering managers throughout North America. The website, www.chipdesignmag.com, and email newsletter, Chip Designer, reach a global audience of design engineers. Chip Design also publishes an annual Resource Catalog showcasing Intellectual property, ASICs, DSPs, FPGAs/PLDs. SoC, EDA tools and services for the market. For more information, visit www.chipdesignmag.com.

About Extension Media

Extension Media publishes over 20 business-to-business magazines, resource catalogs, email newsletters and web sites that address high-technology industry platforms and emerging technologies such as chip design, embedded systems, software and infrastructure, intellectual property, architectures, operating systems and industry standards. For more information, visit www.extensionmedia.com.

CONTACT: John Blyler
Editor-in-Chief, Chip Design
Email: jblyler@extensionmedia.com
Tel: 503.614.1082


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