Published on June 01st, 2011

Embedded Systems and Software at DAC!

Embedded Systems and Software Central Theme at 48th DAC

LOUISVILLE, Colo. –– May 24, 2011 –– At the 48th Design Automation Conference (DAC), the premier conference devoted to design and design automation of electronic systems a full one-third of the technical program addresses embedded systems and software.  DAC’s embedded theme is reflected in a dedicated Embedded System and Software (ESS) Executive Day, embedded theater teardowns and presentations, a zone for ESS vendors on the exhibit floor, panels, special sessions, User Track presentations, keynotes, tutorials, and workshops. DAC 2011 will be held at the San Diego Convention Center in San Diego, California, from June 5-10, 2011.

“Our focus on ESS this year reflects the growth in system-level design and implementation,” said Leon Stok, General Chair for DAC 2011. "A key question was whether we could get to our ambitious goal of 30 percent of ESS content. We have exceeded this percentage: Three out of four keynotes – including the opening keynote by Steve Wozniak -- are on embedded systems and software. ESS is an organic extension of the Design Automation field, and therefor DAC is the optimal place for the broad Design Automation ecosystem.”

Exhibitors in the ESS Zone at DAC 2011
Exhibitors include:

  • ARM, Inc.
  • CoFluent Design
  • IBM Corp.
  • Laflin/ Instigate
  • National Instruments Corp.
  • ProximusDA
  • STM Products/ EDALabs
  • Vayavya Labs
  • Carbon Design Systems
  • Cortus S.A.
  • iHS iSuppli
  • Mentor Embedded
    • Freescale Semiconductor
    • MIPS Technologies, Inc.
    • NetLogic Microsystems
    • Texas Instruments

ESS in the Technical Program at DAC 2011
The technical program includes Workshops, User Track sessions, Tutorials (including an Android development boot camp and iPhone Apps beginner guide, each repeated three times), Panels, Pavilion Panels, Special Sessions, and Research Paper Sessions on embedded topics.

Embedded Theater, with Teardowns:
Over the course of three days, the Embedded Theater includes presentations by all ESS Zone exhibitors plus product teardowns presented by iHS iSuppli of tablet design, WiMax vs. LTE, set-top boxes, and human-machine interface-centric design.

“Up Close and Personal with Steve Wozniak”; “Megatrends Driving Embedded Multicore Innovation” by Lisa Su, senior vice president and general manager of networking and multimedia for Freescale Semiconductor; and four case studies presented in “Case Studies in Systems and Software” will all be of interest to developers of embedded systems and software. 

ESS Executive Day—Embedded Systems and Software Meet Hardware
Hardware and software design convergence and interdependence in today’s complex embedded systems continue to increase. The ESS Executive Day provides managers with timely information to help them make decisions where business and technology in this increasingly important domain intersect. Presented in a format to encourage open discussion among speakers and attendees, presentations will focus on optimization of embedded and application-domain specific operating systems, system architecture for future embedded products, application-specific architectures based on embedded processors and technical/business decision making by program developers. They will cover the state-of-the-art solutions for embedded software and systems and complex chips. Such solutions often require tight collaboration between diverse players in this ecosystem. Moving to new levels of complexity can significantly affect the choices of suppliers.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM's Special Interest Group on Design


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