Category → Management
What is NPD Management?
I am a newcomer to the blog ranks here at Extension Media and I wanted to say hello and introduce you to the topic of New Product Development (NPD) management. This is my passion and a broad area that I will regularly post about here.
NPD Management is not tools or project management. Nor is it design techniques or circuit descriptions. More than anything it is about enabling a new product team to be the absolute best at producing new product revenue. Enablers such as crisp requirements closure, internal IP reuse, and clarity of individual expectations are a few examples of NPD Managements focus areas.
Generally, there is always something beyond tools that is inhibiting optimal project execution. The key to continuous improvement will be in uncovering these barriers, developing a solution and rolling out a change in the development process that removes them as an issue. This is what NPD Management is all about.
Thanks for stopping by and stay tuned for tips, ideas and concepts that will help you in your quest to deliver products that produce target revenue quicker and with higher quality. I want to close with a quote on ownership that we must consider as we set our vision on being better.
“If it’s never our fault, we can’t take responsibility for it. If we can’t take responsibility for it, we’ll always be its victim.” –Richard Bach