Going Mainstream
Friday, February 26th, 2010Attendance is up in seminars about low power techniques. More questions are being asked about power islands and multiple voltages. And in the verification world, engineers everywhere are rolling up their sleeves.
What’s happened is that power-saving techniques are now becoming mainstream. As more mainstream companies move to more advanced processes they are wrestling with leakage from both active and static current. What used to be the headache for companies like Qualcomm, Intel, Freescale and Broadcom is now a collective pain across the semiconductor industry.
This is all good news. It provides more input on solving complex problems, a ready market for more advanced tools, and jobs for people who understand these issues. It also makes these techniques available across a broad swath of companies, which has a cumulative effect on conserving power in devices ranging from consumer electronics to white goods all the way up to cars.
In addition, transitions always create new opportunities—for both people with the necessary skill sets and the startups that can create tools to fill in the gap. That tends to keep the industry vibrant and creative, and it tends to make what were previously difficult engineering tasks more common with better tools to solve the problems.
The downside is this will require some massive re-tooling of the engineering workforce, which costs money and takes time. Just because the problems are mainstream doesn’t mean everyone will catch up quickly.
–Ed Sperling
