About Us
Our Mission: System-Level Design was created by chip architects, engineers and journalists to help simplify the increasingly complex task of designing and developing new semiconductors. SLD consists of a monthly newsletter, weekly supplements, videos, research results and roundtable discussions, and a portal that serves as a forum for exchanging ideas and answering questions about deep technology issues. SLD is a joint venture of Sperling Media Group and Extension Media.
Sperling Media Group LLC was formed in 2008 to provide a free flow of unbiased information about technology and business issues in narrow but highly important markets where advertising revenue will no longer sustain it. At a time when complexity is at its peak and real insight is essential, the number of independent sources for that information is shrinking. SMG’s solution is a sponsorship model that allows a steady stream of ideas and expertise from all sides, while eliminating marketing pitches and banner advertising. All stories are professionally written and edited by independent journalists and engineers with deep industry knowledge and experience, and all vendor involvement is limited to providing expertise rather than promoting products.
Extension Media LLC is a well-known publisher in the electronics market, known for such publications as Chip Design Magazine, Embedded Intel® Solutions, and a host of independent catalogs and online resources for electronics. Extension Media is a production and content-sharing partner with SMG, each of which leverages relevant links from the other to provide engineers and technology-oriented businesses with the most complete information available to do their jobs. John Blyler, editorial director of Extension Media, collaborates closely with Ed Sperling on System-Level Design, helping to shape its focus and contributing content.
Editorial Staff
Ed Sperling, Editor in Chief
Ed Sperling has been an editor and writer for more than a quarter century, and has spent the past two decades writing about technology and business issues. He is a frequent moderator and speaker in Silicon Valley, and is a regular contributor to Chip Design Magazine. Sperling is the former editor in chief of Electronic News and Electronic Business. Before that, he held top editorial positions at Ziff-Davis and CMP Publications, and prior to that he was a daily newspaper investigative reporter covering crime and corruption.
John Blyler, Consulting Editor
John Blyler is the editor in chief of Chip Design and Embedded Intel magazines and the editorial director of Extension Media. John was the senior editor for Penton’s Wireless Systems Design magazine and the IEEE I&M magazine. John has co-authored several books on technology (Wiley and Elsevier). He has over 23 years systems engineering hardware-software experience in the electronics industry. John remains an affiliate professor in Systems Engineering at Portland State University. Mr. Blyler holds a BS in Engineering Physics from Oregon State University, as well as a MSEE from California State University, Northridge.
Pallab Chatterjee, Contributing Editor
pchatterjee@extensionmedia.com
Pallab Chatterjee has been and independent consultant in the EDA and mixed-signal design space for more than 20 years. In addition to his technical roles in IC design and creation of flows and methodologies, he has participated on several conference and user-group organizing committees and on the technical board for several EDA & semiconductor companies. He holds a BSEE from UC Berkeley and an MSEE from San Jose State University.
Clive “Max” Maxfield, Contributing Editor
Clive is the Executive Editor for iDesign online which focuses on chip-package-board development issuses and is a property of Chip Design magazine. He is the president of TechBites Interactive (www.techbites.com). Max is the author of numerous books, including “EDA: Where Electronics Begins,” “Bebop to the Boolean Boogie,” and “How Computers Do Math.”
Cheryl Ajluni, Contributing Editor
Cheryl is a contributing editor and freelance technical writer. She has over 12 years experience covering the high-tech industry for such publications as Electronic Design and Embedded Systems Development and served as Editor in Chief of Wireless Systems Design.
Dave Bursky, Contributing Editor
Dave is an editor for Chip Design and Chip Design Trends. Bursky also is the Technical Editorial Manager at Maxim Integrated Products Inc. in Sunnyvale, Calif.
Geoffrey James, Contributing Editor
Geoffrey James is a contributing author for Chip Design and Embedded Intel magazines. He is both an author and journalist who writes about business, technology, public policy, strategy, and sales/marketing. Geoffrey has written over a hundred feature stories for national publications.
Jane Lin-Li, Contributing Editor
As the Chinese Language editor, Jane works with Extension Media of San Francisco and Intel China. Jane has many years of corporate and international experience, including Sun Microsystems and the Blade Systems Alliance.
