Blog Review: August 19
By Ed Sperling
Mentor’s Colin Walls talks about the art of selling an RTOS—or frankly anything else—to smart people. It’s an interesting business case in which the lowest-cost product didn’t win. You’ll have to read it for the punchline.
Synopsys’ Karen Bartleson gets a nod of approval for adding entertainment—well, sort of—to the IEEE standards process. You’d think those two ideas would never go together, right? Check out the video.
And Harry Gries, aka the ASIC guy, writes that the real mandate these days isn’t ESL or cloud computing or any technology at all. It’s business, as in how to cut costs. That’s a sign of maturation in any market. Once the initial Google-eyed hysteria is gone, you can’t afford those private chefs and free food anymore.
Mentor’s Joe Davis talks about running Calibre from an OpenAccess database. For anyone interested in interoperability and best-in-class approaches—as opposed to buying everything from one vendor—this is an interesting blog. It’s also interesting that the writer is a Mentor employee.
ARM’s Rock Yang has some rather unusual perceptions about the Chinese mobile Internet device market. He has some unusual perceptions about the Chinese consumer, too. We’d characterize it as enthusiastic buying patterns.
What’s the real value of emulation? That depends on who you ask, of course, but Ralph Zach’s look at applying emulation to functional verification is an unusual twist and certainly worth a read.
On the same subject—verification, that is—Synopsys’ Nasib Naser takes a look at connecting SystemC reference models to a VMM framework. It’s technical, but very important given the amount of time spent in verification.
For different look at the industry, check out the comments from John Cooley and friends on reactions to Magma’s good Q1 numbers. It’s hard to figure out whether the comments are positive or negative, but they certainly are readable.
Tags: ARM, Cadence, Mentor Graphics, Synopsys