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Posts Tagged ‘CAST’

Blog Review – Monday Sept. 15, 2014

Monday, September 15th, 2014

Video has a CAST of one; RTL clean-up as a simple chore; Detroit spins out roadmap; it’s all about ‘I’
By Caroline Hayes, Senior Editor.

The affable Warren Savage, IP eXtreme, opens a new season of five-minute chats and interviews CAST COO Nickos Zervas, who explains about the role of Greece and a duty to customers.

Using the analogy of the latest household gadget, Graham Bell, Vice President, Marketing, Real Intent, explains how the company’s autoformal tool, cleans up the RTL code in a design.

Invigorated from the Intelligent Transportation Society in Detroit John Day, Mentor Graphics steers his way through the road ahead for the automotive industry.

It sounds like the way to annoy Kris Flautner is to ask “What does the I in IoT stand for?” Apparently he is asked this a lot, but he patiently and clearly explains both the Internet’s role and also the challenges for connectivity and security, ahead of ARM TechCon 2014.

Legacy vs New IP – Trends in IOT JPG and Drone Applications

Thursday, February 23rd, 2017
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Business vs. Tech Side of Semi IP

Thursday, April 14th, 2016
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Business Secrets from Private Semiconductor IP Companies

Friday, May 30th, 2014

By John Blyler

A panel of private company IP founders from CAST, IPExtreme, Methods2Business, and Recore Systems reveal their strategies for building thriving companies.

A panel of global semiconductor IP founders reveals their strategies for building companies that can thrive in a competitive market. What advice will they offer to today’s entrepeneurs? What is the best way to handle growing pains? Which exit strategies might actually work? These are just some of the questions that will be address by Hal Barbour of CAST; Warren Savage of IPextreme; Marleen Boonen of Methods2Business; and Dirk Logie of Recore Systems. Gabrièle Saucier of Design and Reuse is the panel’s chair. John Blyler of Extension Media will be the moderator. What follows is a position statement from the panelist in preparation for this discussion. – JB

Panel Description:The Making and Selling of IP Businesses – Private Companies” – In this session, we will have two panels to hear perspectives from both sides. The private company panel will discuss with founders their strategies for building a company that can thrive in a competitive market. The public companies panel will discuss their approach toward acquisitions and some of the things that private companies should know that can increase their valuation.

Panelists will present their viewpoints on how they got started, best business practices, and strategies for competing with larger players in the market. They will also delve into the challenges faced by smaller players in the IP ecosystem and the practicalities of carving out their place in an ever-changing market.

Panelist Responses:

Logie: The panel will discuss the challenges that small IP companies experience, both in their early days as well as later in their life. From developing the initial differentiating technology, the company funding process to finding the first customer and finally the (hopefully) rewarding exit, and all the potential hazards in between, both the internal as well as the external challenges.

Boonen: To succeed, an IP company must invest in a next generation, talented engineers with forward-thinking design practices (who understand how to design at a next level of abstraction and who can deal with hardware and software). From a business side, a successful company must provide highly customizable IP solutions that can enter the market quickly. Our focus is on next generation IP products like Wi-Fi 802.11 technologies, which require advanced design methods and tools and have good market potential. Our goal is to collaborate with like-minded but non-competing IP providers to take advantage of a joint “Go to Market” strategy and to advance in the global semiconductor IP ecosystem

Barbour: It’s exciting to be in the business of building an IP business today.  There is tremendous opportunity to play a significant role in the development of this fast moving and expanding market.  As with any great opportunity, there are also challenges.  Understanding the nature of these challenges in advance can better prepare would-be entrepreneurs to take advantage of opportunities while minimizing the risks. Market uncertainty, managerial inexperience, funding shortfalls, marketing / sales inadequacy and engineering perfectionism are but a few of the potential landmines facing entrepreneurs who are attempting to build successful IP businesses.  And then there’s the added issue of market consolidation brought on by larger companies acquiring focused private ones, limiting options for privately held companies.  These and other issues commonly faced by privately held IP businesses will be discussed by the panel.

Savage: We are entering an exciting new era.   Innovation as a result of scaling (Moore’s law) and improvements in productivity (EDA) is slowing and the next level will be reached through a massive level of IP reuse.  40, 30, or 20 years ago, entrepreneurs found a home for their ideas by starting new semiconductor companies. But about 10 years ago that started changing when it became increasingly difficult to start new semiconductor companies.  Today, we have legions of engineers whose next bright idea will be brought to market through the IP model— not starting a chip company as their forefathers did.

Yet, the IP model is no walk in the park.  All the normal business challenges are there for new IP companies and in our panel here we see a nice cross-section of companies from newly born entities to 20-year old success stories.  Each was born out of unique circumstances with their founders bringing their own vision on how their dream would be realized.  I believe that unlike the brick-and-mortar semiconductor and EDA world where the forces of Moore’s law bring about a natural consolidation in the market, the IP market will be different.  That is because we are not talking about manufacturing devices faster and cheaper through commoditization forces, but rather through differentiating products through new ideas that are delivered to silicon through IP.  The next Steve Jobs will run an IP company.

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