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DVCon Europe Is The Wrong Venue

DVCon USA, or should I call it DVCon SV for Silicon Valley, has just concluded another successful year.  The conference has grown significantly, and it compares favorably with other SV based conferences in our industry.  It is now a must attend event for all professionals involved in design verification.  On the heels of such growth Accellera Systems Initiative has announced the first European DVCon conference to be held this October 14 – 15 in Munich Germany.  I believe this is a suboptimal choice.

<b>Toward The Past, Not The Future</b>

Discussions among highly placed members of the Accellera board about starting a conference outside of the US have been going on for at least a couple of years, but the location most talked about was India, not Europe.

In spite of the attraction of Munich in October as a tourist destination, I have reservations as to the wisdom of the choice.  Europe already has a number of EDA and electronics conferences, and one more is not going to make much difference.   Europe is a mature market for the three key corporate powers within Accellera: Mentor, Synopsys, and Cadence. It is not clear what they expect to gain from the conference.

Accellera Technical Working Groups already enjoy good participation from European technologists.  What is needed is to involve representatives from the growth markets.  We need to know what they need, we already know what the US and European users need or think they need.

It would make much more sense to continue to pursue the India idea, although a modification of the venue to China instead of India would make sense.  I agree that the Europe location is easier to arrange.  There are European corporate members in Accellera who can offer support and organizational knowhow, but where is the drive to expand, both technically and economically?

I anticipate rebuttals from some of the board members pointing out that they have a working relationship with the ASP-DAC conference in Japan and thus Asia is serviced, albeit indirectly..  But Japan suffers from the same characteristics as Europe.  Japanese technologists already work within the Accellera Technical Working Groups, and Japan is a mature market for EDA companies.

Growth needs new opportunities and new ideas, not recognition of past and present contributions, no matter how substantial and noteworthy they might have been.  So Accellera board members enjoy your liter of new beer this fall, but think about how many new corporate and technical WG members you could get from locating a conference in China.

2 Responses to “DVCon Europe Is The Wrong Venue”

  1. Srini Says:

    Very well said. Infact there are serious talks in the community about DVCon-India. Traditionally EDA vendor conferences such as SNUG, CDNLive, Mentor’s U2U have been a phenomenal success here. However a paid conference such as DVCon is yet to be tried. We have a VLSI Conf that has been very successful for more than 25 years here, though it is more academic focussed. We have in the past organized DVM (Design Verification Methodologies), VDATs (multiple events per-year at various venues) etc. But sure a Verification focussed event such as DVCon is long due for India. As a start we are brainstorming on an Accellera Day in 2014 and potentially a DVCon-India 2015. As a precursor we from CVC have arranged for a UVM 1.2 Day next week in Bangalore, India. All the 3 EDA vendors are presenting and most the semicon leaders are invited as well. So, your points are well heard and soon we should see them in action!

    Thanks
    Srini

  2. Srini Says:

    What a great prediction/foresight Gabe! We have indeed DVCon happening in India this year, 2014, intact little earlier than the DVCon-EU. See http://www.dvcon-india.org for more details. Thanks for your thoughtful blog and keep them coming. Please do contact the Steering/Promotions committee or email me via svenka3 gmail if you can be of some assistance in promoting the same.

    Thanks
    Srini

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