Comments for Frankly Speaking http://chipdesignmag.com/sld/schirrmeister Deep Insights for Chip Architects and Engineers Thu, 23 Feb 2012 17:08:46 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on Are Hardware Developers From Mars And Software Developers from Jupiter? by Kurt Shuler http://chipdesignmag.com/sld/schirrmeister/2012/02/21/are-hardware-developers-from-mars-and-software-developers-from-jupiter/comment-page-1/#comment-68 Kurt Shuler Thu, 23 Feb 2012 17:08:46 +0000 http://chipdesignmag.com/sld/schirrmeister/?p=86#comment-68 Frank, I agree with you. The "permanence" of HW is what makes its development different from SW. What I find fascinating are the psychographic and demographic differences between HW engineers and SW developers. When I was at TI, Avner Goren famously called them, "The reds and the blues." (We were in an election year.) The people who design HW and code SW are very different. And there was research from a firm (I think Evans Data Corp) detailing the differences between HW and SW engineers. Based on this research, I made a presentation pointing out these differences. A quiz for all: Tell me whether each attribute applies most likely to a HW or SW engineer: Musician Libertarian Hunter Birkenstocks Martial Artist Republican Airplane pilot SUV driver Prius driver Answers to the quiz will be revealed over beer sometime! Frank, I agree with you. The “permanence” of HW is what makes its development different from SW. What I find fascinating are the psychographic and demographic differences between HW engineers and SW developers.

When I was at TI, Avner Goren famously called them, “The reds and the blues.” (We were in an election year.) The people who design HW and code SW are very different.

And there was research from a firm (I think Evans Data Corp) detailing the differences between HW and SW engineers. Based on this research, I made a presentation pointing out these differences.

A quiz for all: Tell me whether each attribute applies most likely to a HW or SW engineer:

Musician
Libertarian
Hunter
Birkenstocks
Martial Artist
Republican
Airplane pilot
SUV driver
Prius driver

Answers to the quiz will be revealed over beer sometime!

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